Tips on content curation for social media and email marketing
Seeing as over three million blog posts are published every day, there is a good chance your content will get lost in today’s expansive online world. What’s more, the topics or themes you are writing about could have been covered time and time again already.
However, this is not a bad thing, as content curation can help you save a great deal of time and effort while still boosting brand exposure, improving SEO efforts, establishing trust, and increasing audience engagement. So, here is how to do it for social media and email marketing.
- Find expert insights from industry influencers
Along with the valuable information your audience will receive, sharing the content of industry influencers and authority figures can improve your brand’s visibility too. Start by following notable influencers and experts in your niche on social media, keep tabs on their activity and look out for content like free resources or event announcements. With any luck, you will soon become an indispensable content source.
- Use content discovery tools
Don’t limit your content curation efforts to Google because it will throw up a minefield of results, which you must then sift and sort through in the hope of finding something worthwhile. Instead, use discovery tools to filter content according to your preferences. Set up alerts for the latest news to beat competitors to the punch but don’t forget about curating insights, tips, interviews, and case studies too. Some impressive content discovery tools include Pocket and DrumUp.
- Reimagine and recycle visual content
There are countless reasons why you should be using visual content wherever possible. Even so, high-quality visuals that catch the audience’s eye and keep their attention require artistic expertise and a fair amount of time. The solution is to curate content by using infographic directories, image stores, and GIF repositories. Video sites like YouTube, Vimeo, and TED are also fair game.
- Capitalise on data and case studies
The credible and accurate nature of data means it is often the first thing your audience searches for online. But once again, the endless edges of the internet mean finding the right data can be a demanding task. Therefore, it makes sense to do this for your audience by collecting and curating data. Case studies are equally compelling, as they feature actual scenarios and actionable insights.
- Dig up some old email newsletters
If you’ve exhausted the content of others, go back and have a look at your own creations, especially e-mail newsletters. It is relatively straightforward to produce round-ups of content you have sent out to subscribers in the past. In addition to reaching audience members that didn’t see the content first time around, it also provides a comprehensive overview of your most important points.
It goes without saying that the amount of content online will continue to increase exponentially. For this reason, think about content curation, because this focuses on quality, not quantity.