Tag - video

Alternative types of content you shouldn’t ignore

Alternative types of content you shouldn’t ignore

With high quality content, you can enhance search engine visibility, attract customers to your website and increase those all important conversions. However, it also gives you the opportunity to establish your brand’s identify, build online reputations and become an industry influencer. A regularly updated company blog gives you the best chance of achieving these initial objectives, but there are several types of alternative content that can accomplish the rest. In addition to more written word content such as white papers [...]

The increasing importance of visual content marketing

The increasing importance of visual content marketing

It is fair to say that content marketing is primarily concerned with the written word. By creating some highly targeted and unique copy, any business can build brand awareness, enhance search engine visibility and increase website conversions. From corporate blogs and feature articles to white papers and case studies, content marketing takes a number of different forms. But in recent years, this ever-present online technique has gradually evolved and moved with the times. More emphasis has been placed on quality rather [...]