Tag - Twitter

Twitter Focus

Twitter’s Direct Message update focuses on customer service

With 317 million users and more than half a billion tweets being sent daily, you would think things are going well for Twitter. But after struggling to attract investors in a very public auction, the network’s valuation and reputation has continued to slide. To arrest this downturn, Twitter has played to its strengths and introduced two new Direct Message features, which will undoubtedly boost the customer service efforts of brands using the network. Twitter’s customer service focus For quite some time now, [...]

Will Ello be the next major social network?

Will Ello be the next major social network?

Even though the current crop of social networks provide plenty opportunities to target consumers, communicate with customers and improve conversions, some businesses have become disillusioned with increasingly restrictive and expensive communities. With sites including Facebook making high-levels of organic reach a lot harder to achieve, it seems like the best way to target relevant users is by paying for promotion and advertising. However, a new social sphere is causing quite a stir and it has appeared from out of nowhere. [...]

Which social network is best for your business?

Which social network is best for your business?

Regardless of your business’s size, sector or standing, having some sort of social media presence is absolutely crucial. Along with the ability to reach out to consumers, these platforms and channels can also be incredible marketing tools too. Social networks reach 8 out of 10 Internet users and account for 23 per cent of all time spent online. What’s more, 74 per cent of marketers saw an increase in website traffic after spending just 6 hours per week on social [...]