Tag - Tools

8 enduring tips and tricks for keyword research

In many respects, keyword research is a critical marketing activity, as it can dictate everything from writing blog posts to bidding for PPC. But unlike other promotional processes, which need to be amended and updated all the time, your approach towards keyword research doesn’t necessarily need to change. If you stick to a set of fundamental foundations, which have been proven to work in the past and will no doubt work in the future too, you can always remain relevant [...]

content tips

Tips on content curation for social media and email marketing

Seeing as over three million blog posts are published every day, there is a good chance your content will get lost in today’s expansive online world. What’s more, the topics or themes you are writing about could have been covered time and time again already. However, this is not a bad thing, as content curation can help you save a great deal of time and effort while still boosting brand exposure, improving SEO efforts, establishing trust, and increasing audience engagement. [...]