Tag - Tips

SEO WordPress

Top 10 SEO mistakes to avoid with WordPress

It isn’t an exaggeration to say that WordPress powers the internet, as more than one in four websites are built using its easy templates and effortless dashboard. What’s more, it is one of the best platform’s for boosting your Google ranking with SEO tools and techniques too. However, that doesn’t mean to say every website built with WordPress will automatically achieve a favourable position on the SERPs. Several webmasters will make a few fatal mistakes when setting up their site, [...]

Instagram for Business account

Instagram for Business account shares tips and case studies

On account of the fact that Instagram has 300 million active monthly users who share an average of 70 million photos per day, it is perhaps no surprise that more and more businesses are targeting the image-sharing app as their latest social media priority. In addition to its self-serve advertising platform, which was recently made available to all users, Instagram has now launched a dedicated business account to help brands make the most of the network. Aptly titled @instagramforbusiness, this account [...]

Top 10 mistakes you should avoid on social media

Top 10 mistakes you should avoid on social media

Social media gives any business the opportunity to interact with customers, promote products and increase audience engagement. But it only takes one hasty status update or an ill-advised image to tarnish your brand’s reputation online. Therefore, make sure you never make the following mistakes on your preferred networks or you could be facing a social media backlash. 1. Posting in a hurry and not thinking twice Time is of the essence on social media and if you don’t post an important update [...]

Top 10 On-Page SEO basics you need to know

Top 10 On-Page SEO basics you need to know

Even though SEO (Search Engine Optimisation) continues to be one of the most important and influential online marketing processes, it is amazing just how many brands and businesses ignore the basics. Disregarding certain on-page elements is sometimes understandable, as the ranking algorithms of search engines like Google, Bing and Yahoo are constantly changing. On top of that, other ways of improving visibility and exposure such as social media, directory submissions, local listings, link exchanging and content sharing also take a [...]

How to guide - SEO your site!

LinkedIn tips and tricks – Get the most out of your company page

Even though it is quite tempting to focus all your social media marketing efforts on Facebook and Twitter, there are an abundance of other networks that are potentially just as powerful. Creative companies usually benefit from sharing photos on Instagram while lifestyle brands often prosper on YouTube. But there are numerous opportunities to be had for any business on the world’s largest network of professionals – LinkedIn. Currently, over 275 million people have a LinkedIn account and two new members sign [...]