Tag - structure

How to compose and structure a content strategy

How to compose and structure a content strategy

Behind every captivating blog post, factual infographic or entertaining video will be a coherent and comprehensive content strategy. Coming up with a definitive and distinct plan is crucial, as simply creating a piece of content and publishing it on your website won’t suffice in this highly competitive and connected world. The way in which Internet users are discovering, viewing, experiencing and sharing content is changing all the time. This has called for a more versatile, resourceful and multifaceted approach from [...]