Tag - social

The latest updates from the world of social media

The latest updates from the world of social media

Recently, it seems as though the biggest names in social media have simply been sharing (or in some cases stealing) each other’s ideas and features. For example, take a look at this article over at Recode to see the similarities and differences between the recent ‘innovations’ of the major networks. Even so, this doesn’t mean to say that today’s social media landscape is slowing down or becoming stale. Nearly every month you can be guaranteed that at least one platform [...]

content tips

Tips on content curation for social media and email marketing

Seeing as over three million blog posts are published every day, there is a good chance your content will get lost in today’s expansive online world. What’s more, the topics or themes you are writing about could have been covered time and time again already. However, this is not a bad thing, as content curation can help you save a great deal of time and effort while still boosting brand exposure, improving SEO efforts, establishing trust, and increasing audience engagement. [...]

Will Ello be the next major social network?

Will Ello be the next major social network?

Even though the current crop of social networks provide plenty opportunities to target consumers, communicate with customers and improve conversions, some businesses have become disillusioned with increasingly restrictive and expensive communities. With sites including Facebook making high-levels of organic reach a lot harder to achieve, it seems like the best way to target relevant users is by paying for promotion and advertising. However, a new social sphere is causing quite a stir and it has appeared from out of nowhere. [...]

Facebook extends Audience Network availability

Facebook extends Audience Network availability

After its initial introduction in April 2014, Facebook’s Audience Network has now been formally launched and extended to more developers and publishers. The service, which has been optimised to improve performance over the past few months, helps businesses monetise their mobile apps by showing Facebook ads to their audience. The Audience Network is simply a tool to connect smartphone and tablets apps to the 1.5 million active advertisers currently using the social network. Proven success In an attempt to get more publishers [...]

Reasons why your website might not be achieving many conversions

Reasons why your website might not be achieving many conversions

There are an abundance of different ways to publicise, promote and market your business, but at the end of the day everybody’s intentions are essentially the same - to achieve conversions and ultimately sales. However, several campaigns fail to improve these bottom line figures with owners and entrepreneurs scratching their heads not knowing why. The main reason for this is that too much emphasis is placed on the end goal while other stages of the sales funnel are completely forgotten [...]

Pinterest targets business users with latest updates

Pinterest targets business users with latest updates

There are several statistics out there to suggest Pinterest should be a social media priority for every business. According to Wayfair, shoppers referred by Pinterest are 10 per cent more likely to make a purchase than those who arrive from other networks like Facebook and Twitter. What’s more, they spend 10 per cent more on average too. And it seems like Pinterest is fully aware of its power and potential, as two recent updates are targeted specifically at businesses that [...]

Alternative types of content you shouldn’t ignore

Alternative types of content you shouldn’t ignore

With high quality content, you can enhance search engine visibility, attract customers to your website and increase those all important conversions. However, it also gives you the opportunity to establish your brand’s identify, build online reputations and become an industry influencer. A regularly updated company blog gives you the best chance of achieving these initial objectives, but there are several types of alternative content that can accomplish the rest. In addition to more written word content such as white papers [...]

Top 10 mistakes you should avoid on social media

Top 10 mistakes you should avoid on social media

Social media gives any business the opportunity to interact with customers, promote products and increase audience engagement. But it only takes one hasty status update or an ill-advised image to tarnish your brand’s reputation online. Therefore, make sure you never make the following mistakes on your preferred networks or you could be facing a social media backlash. 1. Posting in a hurry and not thinking twice Time is of the essence on social media and if you don’t post an important update [...]

Which social network is best for your business?

Which social network is best for your business?

Regardless of your business’s size, sector or standing, having some sort of social media presence is absolutely crucial. Along with the ability to reach out to consumers, these platforms and channels can also be incredible marketing tools too. Social networks reach 8 out of 10 Internet users and account for 23 per cent of all time spent online. What’s more, 74 per cent of marketers saw an increase in website traffic after spending just 6 hours per week on social [...]

The marketing potential of Pinterest

Promoted and Popular Pins – The marketing potential of Pinterest

Visual content and social media go hand in hand. According to a study carried out by Hubspot, photos on Facebook Pages receive 53 per cent more likes than the average post. On top of that, it also found that brands benefit from a 55 per cent increase in leads when images are added to Tweets. When you add into the bargain that Instagram grew its member base to 150 million monthly active users in half the time of Twitter and [...]