Tag - snippets

Google Authorship – How and why did rich snippets disappear?

Google Authorship – How and why did rich snippets disappear?

For the past three years, SEO experts and content marketing connoisseurs have waxed lyrical about the importance of Google Authorship in search results. However at the end of August, John Mueller of Google’s Webmaster Tools said that it would stop showing this information because it wasn’t “as useful to our users as we’d hoped.” But was Google’s Authorship program worth it? How did it all come about? Why did Google decide to end it and what did it achieve? Here’s [...]