Tag - seo

Mobile Search Apple Watch

Will Apple Watch change the face of local search?

There is always an abundance of anticipation and expectation surrounding Apple launch events, but its most recent unveiling was a little bit different. In what was the Cupertino-based company’s first new product release since the iPad in 2010, Apple introduced a wearable piece of tech that has got a lot of people talking, especially the world of marketing. Mobile developers might be more concerned with the bigger and better iPhones that also received their international debut, but several digital marketers [...]

Reasons why your website might not be achieving many conversions

Reasons why your website might not be achieving many conversions

There are an abundance of different ways to publicise, promote and market your business, but at the end of the day everybody’s intentions are essentially the same - to achieve conversions and ultimately sales. However, several campaigns fail to improve these bottom line figures with owners and entrepreneurs scratching their heads not knowing why. The main reason for this is that too much emphasis is placed on the end goal while other stages of the sales funnel are completely forgotten [...]

Google’s Panda 4.0 Update - What you need to know

Google’s Panda 4.0 Update – What you need to know

Despite the fact that Google makes continual changes to its search engine algorithm, every now and again it will introduce a major update, which can dramatically change the landscape of SEO. Panda 4.0 began rolling out on 20th May 2014 and has already caused happiness for some and heartbreak for others. The majority of updates and adjustments have been widely predicted by the search community, but it is still incredibly important to recognise these algorithm changes and alter website content [...]

How to combine content marketing campaigns with SEO techniques

How to combine content marketing campaigns with SEO techniques

According to the Custom Content Council, a whopping $43.9bn was spent on the production and distribution of custom content in the US last year. In fact, of the average marketing, advertising and communications budget, 39 per cent was allocated to content marketing alone. Although research took all forms of media into account, including print, electronic and other, it is clear that this marketing approach is primary concern for brands and businesses wanting to increase online exposure and visibility. However, other forms [...]

Top 10 On-Page SEO basics you need to know

Top 10 On-Page SEO basics you need to know

Even though SEO (Search Engine Optimisation) continues to be one of the most important and influential online marketing processes, it is amazing just how many brands and businesses ignore the basics. Disregarding certain on-page elements is sometimes understandable, as the ranking algorithms of search engines like Google, Bing and Yahoo are constantly changing. On top of that, other ways of improving visibility and exposure such as social media, directory submissions, local listings, link exchanging and content sharing also take a [...]

How to improve poor Search result rankings

How to improve poor Search result rankings

Our guide to where you could be going wrong It is often the case that even when using some of the best, most tried and tested of SEO techniques, that there is still a chance that somebody else out there, perhaps one of your competitors, is outranking you in Google. If that does appear to be the case, and you can't seem to determine why it is happening, then maybe you can find the solution in the following SEO check-list! Search [...]

DIY SEO? Be careful

DIY SEO? Be careful

The most sought-after prize for search engine optimisation is to get into the number one position of the Google search results for a given search term but businesses still need to be aware that their plan could have unintended consequences. Here we will highlight the problems that could happen should a business carry out its own SEO, there are  potential downsides; by using bad links a company website could suffer serious damage including a Google ‘Manual Penalty’ which would potentially [...]

How to guide - SEO your site!

How to guide – SEO your site!

SEO (Search Engine Optimisation) may appear, at first glance, to be a fairly straightforward process for a business to implement in its own right. Googles objective as a search engine is simple. Essentially, the search engines are trying to deliver the best pages with which to best answer the users search query; these pages should be not only relevant to the user but also authoritative. A search engine such as Google will measure a webpage’s relevance by analysing the page content [...]

Beginners Guide to successful SEO and PPC campaigns

Beginners Guide to successful SEO and PPC campaigns

How a company sees itself on the Internet rather than how their potential customers see them is one of the biggest hurdles in explaining how the effective use of SEO or PPC campaigns can impact on any business. Practically speaking this means, in effect, that the actual search terms being used by potential customers whilst searching online are very different from the search terms that the business itself believes people are searching for. This is often a source of conflict [...]