Tag - Search

Google’s recent ‘Fred’ algorithm update

How to overcome Google’s recent ‘Fred’ algorithm update

In early March 2017, Google unleashed yet another algorithm update, which is being referred to as ‘Fred’ by industry search experts. According to G-Squared Interactive, some sites lost 50-60 per cent of their Google organic traffic in the immediate aftermath of the rollout, while others enjoyed an unexpected spike. As you can imagine, this has caused a fair bit of controversy, with several webmasters unhappy that Google gave no indication of a change until its official confirmation. However, this is [...]

Google search

The biggest Google search algorithm updates of 2016

2017 had barely begun before Google revealed its plan to start issuing penalties to mobile pages that featured “intrusive” interstitials was fully operational. However, it was last year’s algorithm updates that gave the most significant indications as to where the world of SEO could be heading. And because search engines are known for slow and incremental implementation, marketers won’t know how their techniques and tactics will be affected until now. So, here’s our expert SEO run down of Google’s biggest [...]

Desktop Search

Worldwide mobile and tablet internet usage overtakes desktop for first time ever

For the first time ever, worldwide mobile and tablet internet usage has overtaken desktop. According to independent web analytics company StatCounter, this landmark occurred in October when mobile and tablet devices accounted for 51.3 per cent of internet usage compared to 48.7 per cent by desktop. In response, Aodhan Cullen, CEO of StatCounter, issued a warning to businesses that aren’t prioritising mobile to recognise this now dominant demographic. “This should be a wake up call especially for small businesses, sole traders [...]

More than half of all Google searches come from mobile

More than half of all Google searches come from mobile

Along with several changes to its search algorithm, Google has also been releasing more and more smartphone-orientated products over the past few years for one main reason - the increasing influence of mobile users online. It is no secret that the power and popularity of desktop has continued to dwindle, but at the Code/Mobile conference in October, a senior member of Google’s staff revealed the sheer scale of mobile users’ search footprint. Amit Singhal, senior vice president of Google Search, said [...]


Vurb now Usurps Google with New Funding

For many years now, the search engine world has been a bit of a closed ‘one stop’ shop. Outside of the dominant Google, very few people will actually go anywhere else. Unless you personally have strong moral issues with Google or have been trying to avoid the “in” things to use online, you will no doubt use Google to search online. However, Google might actually get a little competition in the future, in the form of the new upstart [...]

Mobile Search Apple Watch

Will Apple Watch change the face of local search?

There is always an abundance of anticipation and expectation surrounding Apple launch events, but its most recent unveiling was a little bit different. In what was the Cupertino-based company’s first new product release since the iPad in 2010, Apple introduced a wearable piece of tech that has got a lot of people talking, especially the world of marketing. Mobile developers might be more concerned with the bigger and better iPhones that also received their international debut, but several digital marketers [...]

Voice Search

Will voice search change the way we access online content?

When Apple introduced the first version of Siri, the interactive and intelligent personal assistant on the iPhone, many people thought it was a novelty or gimmick. But for others, including Google’s executive chairman Eric Schmidt, this advancement represented a serious threat to traditional ways of searching the Internet. “Apple’s Siri is a significant development—a voice-activated means of accessing answers through iPhones that demonstrates the innovations in search,” he said at the time. "Google has many strong competitors and we sometimes [...]

How to improve poor Search result rankings

How to improve poor Search result rankings

Our guide to where you could be going wrong It is often the case that even when using some of the best, most tried and tested of SEO techniques, that there is still a chance that somebody else out there, perhaps one of your competitors, is outranking you in Google. If that does appear to be the case, and you can't seem to determine why it is happening, then maybe you can find the solution in the following SEO check-list! Search [...]

DIY SEO? Be careful

DIY SEO? Be careful

The most sought-after prize for search engine optimisation is to get into the number one position of the Google search results for a given search term but businesses still need to be aware that their plan could have unintended consequences. Here we will highlight the problems that could happen should a business carry out its own SEO, there are  potential downsides; by using bad links a company website could suffer serious damage including a Google ‘Manual Penalty’ which would potentially [...]