Tag - ppc

The top PPC mistakes

The top PPC mistakes that your business should never make!

Pay Per Click (PPC) advertising is an area of business marketing that seems to be rapidly evolving. There are frequent updates and features that promise to give us everything we need to make our business a success. However, as great as it is to have advanced marketing tools with lots of new features at your fingertips, you can never use them to their full potential if you can’t get to grips with the basics. This is more important than ever [...]

Increase the effectiveness of your negative keywords

Increase the effectiveness of your negative keywords

Comprehensive and exhaustive keyword research is crucial if you want your PPC campaign to succeed. But this doesn’t just include the terms and phrases your target market is searching for, it also includes negative keywords that require exclusion from results. In many respects, negative keywords are just as important as regular ones, but often don’t get as much attention as they should. However, if you spend a bit of time working with negative keywords, PPC performance is bound to improve. (Almost) [...]

How to write a PPC ad that works

Essential steps and solutions for a successful PPC audit

Every now and again, it will be necessary to take a step back from your paid search marketing efforts in order to carry out a PPC audit. Even if you’ve carefully planned out a coherent campaign, optimised it according to best practices and even started to see positive results, there is a strong chance certain aspects can still be further improved upon. What’s more, being so heavily involved in an account or campaign often means that you’ll have overlooked and [...]

How to write a PPC ad that works

How to write a PPC ad that works

Most advertisers planning to use pay per click advertising such as Google AdWords need to do much more than simply spend money on an advert if they expect it to be placed on the first page of Google’s search results and be instantly effective. They must also focus on creating a PPC ad that is effective when it is seen by a potential customer. The most obvious solution for this quandary would be to use a PPC specialist, utilising their [...]

Beginners Guide to successful SEO and PPC campaigns

Beginners Guide to successful SEO and PPC campaigns

How a company sees itself on the Internet rather than how their potential customers see them is one of the biggest hurdles in explaining how the effective use of SEO or PPC campaigns can impact on any business. Practically speaking this means, in effect, that the actual search terms being used by potential customers whilst searching online are very different from the search terms that the business itself believes people are searching for. This is often a source of conflict [...]