Tag - pinterest

Pinterest targets business users with latest updates

Pinterest targets business users with latest updates

There are several statistics out there to suggest Pinterest should be a social media priority for every business. According to Wayfair, shoppers referred by Pinterest are 10 per cent more likely to make a purchase than those who arrive from other networks like Facebook and Twitter. What’s more, they spend 10 per cent more on average too. And it seems like Pinterest is fully aware of its power and potential, as two recent updates are targeted specifically at businesses that [...]

Which social network is best for your business?

Which social network is best for your business?

Regardless of your business’s size, sector or standing, having some sort of social media presence is absolutely crucial. Along with the ability to reach out to consumers, these platforms and channels can also be incredible marketing tools too. Social networks reach 8 out of 10 Internet users and account for 23 per cent of all time spent online. What’s more, 74 per cent of marketers saw an increase in website traffic after spending just 6 hours per week on social [...]

The marketing potential of Pinterest

Promoted and Popular Pins – The marketing potential of Pinterest

Visual content and social media go hand in hand. According to a study carried out by Hubspot, photos on Facebook Pages receive 53 per cent more likes than the average post. On top of that, it also found that brands benefit from a 55 per cent increase in leads when images are added to Tweets. When you add into the bargain that Instagram grew its member base to 150 million monthly active users in half the time of Twitter and [...]