Tag - pay

Increase the effectiveness of your negative keywords

Increase the effectiveness of your negative keywords

Comprehensive and exhaustive keyword research is crucial if you want your PPC campaign to succeed. But this doesn’t just include the terms and phrases your target market is searching for, it also includes negative keywords that require exclusion from results. In many respects, negative keywords are just as important as regular ones, but often don’t get as much attention as they should. However, if you spend a bit of time working with negative keywords, PPC performance is bound to improve. (Almost) [...]

How to write a PPC ad that works

Essential steps and solutions for a successful PPC audit

Every now and again, it will be necessary to take a step back from your paid search marketing efforts in order to carry out a PPC audit. Even if you’ve carefully planned out a coherent campaign, optimised it according to best practices and even started to see positive results, there is a strong chance certain aspects can still be further improved upon. What’s more, being so heavily involved in an account or campaign often means that you’ll have overlooked and [...]

How to write a PPC ad that works

How to write a PPC ad that works

Most advertisers planning to use pay per click advertising such as Google AdWords need to do much more than simply spend money on an advert if they expect it to be placed on the first page of Google’s search results and be instantly effective. They must also focus on creating a PPC ad that is effective when it is seen by a potential customer. The most obvious solution for this quandary would be to use a PPC specialist, utilising their [...]