Tag - optimisation

Mobile Search Apple Watch

Will Apple Watch change the face of local search?

There is always an abundance of anticipation and expectation surrounding Apple launch events, but its most recent unveiling was a little bit different. In what was the Cupertino-based company’s first new product release since the iPad in 2010, Apple introduced a wearable piece of tech that has got a lot of people talking, especially the world of marketing. Mobile developers might be more concerned with the bigger and better iPhones that also received their international debut, but several digital marketers [...]

DIY SEO? Be careful

DIY SEO? Be careful

The most sought-after prize for search engine optimisation is to get into the number one position of the Google search results for a given search term but businesses still need to be aware that their plan could have unintended consequences. Here we will highlight the problems that could happen should a business carry out its own SEO, there are  potential downsides; by using bad links a company website could suffer serious damage including a Google ‘Manual Penalty’ which would potentially [...]