Tag - news

Google Attribution

What you need to know about Google Attribution

Of all the announcements that were revealed during Google Marketing Next in San Francisco at the end of May, the release of Google Attribution was perhaps the most significant. This free-of-charge solution gives users the ability to collect and collate data from Analytics, AdWords, and DoubleClick Search to give a  more holistic view of conversion actions across various channels and devices for better attribution modelling and bidding information. Here is everything you need to know about what Google Attribution does and [...]

What you need to know about Facebook’s ever-changing news feed

What you need to know about Facebook’s ever-changing news feed

As you’re no doubt already aware, the power, potential, influence and impact of social media is immense. Not only have these all-encompassing networks revolutionised the way we communicate with friends and family, they also provide unique insights into breaking news, current affairs and even political revolutions. But to keep up with its transformation from a social sphere to content conglomerate, one of our favourite networks has recently received notable revisions and adjustments. Facebook is altering the way we view and [...]