Tag - media

content tips

Tips on content curation for social media and email marketing

Seeing as over three million blog posts are published every day, there is a good chance your content will get lost in today’s expansive online world. What’s more, the topics or themes you are writing about could have been covered time and time again already. However, this is not a bad thing, as content curation can help you save a great deal of time and effort while still boosting brand exposure, improving SEO efforts, establishing trust, and increasing audience engagement. [...]

Facebook extends Audience Network availability

Facebook extends Audience Network availability

After its initial introduction in April 2014, Facebook’s Audience Network has now been formally launched and extended to more developers and publishers. The service, which has been optimised to improve performance over the past few months, helps businesses monetise their mobile apps by showing Facebook ads to their audience. The Audience Network is simply a tool to connect smartphone and tablets apps to the 1.5 million active advertisers currently using the social network. Proven success In an attempt to get more publishers [...]

Reasons why your website might not be achieving many conversions

Reasons why your website might not be achieving many conversions

There are an abundance of different ways to publicise, promote and market your business, but at the end of the day everybody’s intentions are essentially the same - to achieve conversions and ultimately sales. However, several campaigns fail to improve these bottom line figures with owners and entrepreneurs scratching their heads not knowing why. The main reason for this is that too much emphasis is placed on the end goal while other stages of the sales funnel are completely forgotten [...]

Pinterest targets business users with latest updates

Pinterest targets business users with latest updates

There are several statistics out there to suggest Pinterest should be a social media priority for every business. According to Wayfair, shoppers referred by Pinterest are 10 per cent more likely to make a purchase than those who arrive from other networks like Facebook and Twitter. What’s more, they spend 10 per cent more on average too. And it seems like Pinterest is fully aware of its power and potential, as two recent updates are targeted specifically at businesses that [...]

Top 10 mistakes you should avoid on social media

Top 10 mistakes you should avoid on social media

Social media gives any business the opportunity to interact with customers, promote products and increase audience engagement. But it only takes one hasty status update or an ill-advised image to tarnish your brand’s reputation online. Therefore, make sure you never make the following mistakes on your preferred networks or you could be facing a social media backlash. 1. Posting in a hurry and not thinking twice Time is of the essence on social media and if you don’t post an important update [...]

Which social network is best for your business?

Which social network is best for your business?

Regardless of your business’s size, sector or standing, having some sort of social media presence is absolutely crucial. Along with the ability to reach out to consumers, these platforms and channels can also be incredible marketing tools too. Social networks reach 8 out of 10 Internet users and account for 23 per cent of all time spent online. What’s more, 74 per cent of marketers saw an increase in website traffic after spending just 6 hours per week on social [...]

The increasing importance of visual content marketing

Essential resources to generate content marketing ideas

Even the most proficient and professional content marketers suffer from a creative block every now and again. Constantly coming up with ideas is tough and making sure content serves a purpose or provides a bit of enjoyment is equally as difficult. On top of that, the subject or topics that you cover need to be relevant and suitable for your chosen audience. Whether it is a topical blog post about recent events or a helpful article that solves common problems, [...]