Tag - keywords

Increase the effectiveness of your negative keywords

Increase the effectiveness of your negative keywords

Comprehensive and exhaustive keyword research is crucial if you want your PPC campaign to succeed. But this doesn’t just include the terms and phrases your target market is searching for, it also includes negative keywords that require exclusion from results. In many respects, negative keywords are just as important as regular ones, but often don’t get as much attention as they should. However, if you spend a bit of time working with negative keywords, PPC performance is bound to improve. (Almost) [...]