Tag - Google

Google search

The biggest Google search algorithm updates of 2016

2017 had barely begun before Google revealed its plan to start issuing penalties to mobile pages that featured “intrusive” interstitials was fully operational. However, it was last year’s algorithm updates that gave the most significant indications as to where the world of SEO could be heading. And because search engines are known for slow and incremental implementation, marketers won’t know how their techniques and tactics will be affected until now. So, here’s our expert SEO run down of Google’s biggest [...]

Google SERPs

How to stand out in Google SERPs

Ever since Google decided to get rid of right hand side ads, the SERP (Search Engine Results Page) has become more competitive. Not much of a big deal for those running PPC campaigns, but if not you need to work even harder to rank organically. And even if you do manage to squeeze yourself between the top and bottom ads, you will still need to grab the audience’s attention in order to attract a click. When all links look exactly [...]

Google Performance Summit

All the AdWords and Analytics announcements at Google Performance Summit

On 24th May 2016, the annual Google Performance Summit took place, which revealed the AdWords and Analytics product roadmap for the coming year. As many expected, a number of changes relating to ad formats and bidding options were introduced, due in large part to the meteoric rise of mobile. What’s more, Google also went into detail about the sheer size and scale of search, which is evolving at an astonishing rate. But because so many subjects were covered at the [...]

More than half of all Google searches come from mobile

More than half of all Google searches come from mobile

Along with several changes to its search algorithm, Google has also been releasing more and more smartphone-orientated products over the past few years for one main reason - the increasing influence of mobile users online. It is no secret that the power and popularity of desktop has continued to dwindle, but at the Code/Mobile conference in October, a senior member of Google’s staff revealed the sheer scale of mobile users’ search footprint. Amit Singhal, senior vice president of Google Search, said [...]

Google launches new Resizer tool to help designers pick the right UI

Google launches new Resizer tool to help designers pick the right UI

Thanks to the rapid rate at which technology advances and the emergence of connectivity trends such as the Internet of Things, web designers face an increasingly tough task. They must now create seamless online experiences that work on standard-size computer screens as well as any other web-enabled device. But to help out, Google has developed something it calls Resizer, an interactive viewer “to see and test how digital products respond to material design breakpoints across desktop, mobile, and tablet.” A closer [...]

Vurb

Vurb now Usurps Google with New Funding

For many years now, the search engine world has been a bit of a closed ‘one stop’ shop. Outside of the dominant Google, very few people will actually go anywhere else. Unless you personally have strong moral issues with Google or have been trying to avoid the “in” things to use online, you will no doubt use Google to search online. However, Google might actually get a little competition in the future, in the form of the new upstart [...]

Google confirms Penguin 3.0 roll out is complete

Google confirms Penguin 3.0 roll out is complete

Google has confirmed that Penguin 3.0 has been released and implemented, which is its first major algorithm update in over a year. Although the search engine giant had previously said to expect the long-awaited upgrade at some point in October, it began rolling out on Friday 17th. Penguin 3.0 details Even though the intrinsic details of Penguin 3.0 are not yet known, this latest algorithm overhaul will target spammy sites, in particular those that are in violation of Google’s linking guidelines. As [...]

Voice Search

Will voice search change the way we access online content?

When Apple introduced the first version of Siri, the interactive and intelligent personal assistant on the iPhone, many people thought it was a novelty or gimmick. But for others, including Google’s executive chairman Eric Schmidt, this advancement represented a serious threat to traditional ways of searching the Internet. “Apple’s Siri is a significant development—a voice-activated means of accessing answers through iPhones that demonstrates the innovations in search,” he said at the time. "Google has many strong competitors and we sometimes [...]

Google Authorship – How and why did rich snippets disappear?

Google Authorship – How and why did rich snippets disappear?

For the past three years, SEO experts and content marketing connoisseurs have waxed lyrical about the importance of Google Authorship in search results. However at the end of August, John Mueller of Google’s Webmaster Tools said that it would stop showing this information because it wasn’t “as useful to our users as we’d hoped.” But was Google’s Authorship program worth it? How did it all come about? Why did Google decide to end it and what did it achieve? Here’s [...]

Google’s Panda 4.0 Update - What you need to know

Google’s Panda 4.0 Update – What you need to know

Despite the fact that Google makes continual changes to its search engine algorithm, every now and again it will introduce a major update, which can dramatically change the landscape of SEO. Panda 4.0 began rolling out on 20th May 2014 and has already caused happiness for some and heartbreak for others. The majority of updates and adjustments have been widely predicted by the search community, but it is still incredibly important to recognise these algorithm changes and alter website content [...]