Tag - Beginners

Beginners Guide to successful SEO and PPC campaigns

Beginners Guide to successful SEO and PPC campaigns

How a company sees itself on the Internet rather than how their potential customers see them is one of the biggest hurdles in explaining how the effective use of SEO or PPC campaigns can impact on any business. Practically speaking this means, in effect, that the actual search terms being used by potential customers whilst searching online are very different from the search terms that the business itself believes people are searching for. This is often a source of conflict [...]