Tag - audit

How to write a PPC ad that works

Essential steps and solutions for a successful PPC audit

Every now and again, it will be necessary to take a step back from your paid search marketing efforts in order to carry out a PPC audit. Even if you’ve carefully planned out a coherent campaign, optimised it according to best practices and even started to see positive results, there is a strong chance certain aspects can still be further improved upon. What’s more, being so heavily involved in an account or campaign often means that you’ll have overlooked and [...]