Tag - apple

Mobile Search Apple Watch

Will Apple Watch change the face of local search?

There is always an abundance of anticipation and expectation surrounding Apple launch events, but its most recent unveiling was a little bit different. In what was the Cupertino-based company’s first new product release since the iPad in 2010, Apple introduced a wearable piece of tech that has got a lot of people talking, especially the world of marketing. Mobile developers might be more concerned with the bigger and better iPhones that also received their international debut, but several digital marketers [...]

Voice Search

Will voice search change the way we access online content?

When Apple introduced the first version of Siri, the interactive and intelligent personal assistant on the iPhone, many people thought it was a novelty or gimmick. But for others, including Google’s executive chairman Eric Schmidt, this advancement represented a serious threat to traditional ways of searching the Internet. “Apple’s Siri is a significant development—a voice-activated means of accessing answers through iPhones that demonstrates the innovations in search,” he said at the time. "Google has many strong competitors and we sometimes [...]