Tag - Algorithm

Google search

The biggest Google search algorithm updates of 2016

2017 had barely begun before Google revealed its plan to start issuing penalties to mobile pages that featured “intrusive” interstitials was fully operational. However, it was last year’s algorithm updates that gave the most significant indications as to where the world of SEO could be heading. And because search engines are known for slow and incremental implementation, marketers won’t know how their techniques and tactics will be affected until now. So, here’s our expert SEO run down of Google’s biggest [...]

More than half of all Google searches come from mobile

More than half of all Google searches come from mobile

Along with several changes to its search algorithm, Google has also been releasing more and more smartphone-orientated products over the past few years for one main reason - the increasing influence of mobile users online. It is no secret that the power and popularity of desktop has continued to dwindle, but at the Code/Mobile conference in October, a senior member of Google’s staff revealed the sheer scale of mobile users’ search footprint. Amit Singhal, senior vice president of Google Search, said [...]

Google confirms Penguin 3.0 roll out is complete

Google confirms Penguin 3.0 roll out is complete

Google has confirmed that Penguin 3.0 has been released and implemented, which is its first major algorithm update in over a year. Although the search engine giant had previously said to expect the long-awaited upgrade at some point in October, it began rolling out on Friday 17th. Penguin 3.0 details Even though the intrinsic details of Penguin 3.0 are not yet known, this latest algorithm overhaul will target spammy sites, in particular those that are in violation of Google’s linking guidelines. As [...]