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What you need to know about Facebook’s ever-changing news feed

What you need to know about Facebook’s ever-changing news feed

As you’re no doubt already aware, the power, potential, influence and impact of social media is immense. Not only have these all-encompassing networks revolutionised the way we communicate with friends and family, they also provide unique insights into breaking news, current affairs and even political revolutions. But to keep up with its transformation from a social sphere to content conglomerate, one of our favourite networks has recently received notable revisions and adjustments. Facebook is altering the way we view and [...]

How to write a PPC ad that works

Essential steps and solutions for a successful PPC audit

Every now and again, it will be necessary to take a step back from your paid search marketing efforts in order to carry out a PPC audit. Even if you’ve carefully planned out a coherent campaign, optimised it according to best practices and even started to see positive results, there is a strong chance certain aspects can still be further improved upon. What’s more, being so heavily involved in an account or campaign often means that you’ll have overlooked and [...]

The increasing importance of visual content marketing

The increasing importance of visual content marketing

It is fair to say that content marketing is primarily concerned with the written word. By creating some highly targeted and unique copy, any business can build brand awareness, enhance search engine visibility and increase website conversions. From corporate blogs and feature articles to white papers and case studies, content marketing takes a number of different forms. But in recent years, this ever-present online technique has gradually evolved and moved with the times. More emphasis has been placed on quality rather [...]

How to improve poor Search result rankings

How to improve poor Search result rankings

Our guide to where you could be going wrong It is often the case that even when using some of the best, most tried and tested of SEO techniques, that there is still a chance that somebody else out there, perhaps one of your competitors, is outranking you in Google. If that does appear to be the case, and you can't seem to determine why it is happening, then maybe you can find the solution in the following SEO check-list! Search [...]

DIY SEO? Be careful

DIY SEO? Be careful

The most sought-after prize for search engine optimisation is to get into the number one position of the Google search results for a given search term but businesses still need to be aware that their plan could have unintended consequences. Here we will highlight the problems that could happen should a business carry out its own SEO, there are  potential downsides; by using bad links a company website could suffer serious damage including a Google ‘Manual Penalty’ which would potentially [...]

How to write a PPC ad that works

How to write a PPC ad that works

Most advertisers planning to use pay per click advertising such as Google AdWords need to do much more than simply spend money on an advert if they expect it to be placed on the first page of Google’s search results and be instantly effective. They must also focus on creating a PPC ad that is effective when it is seen by a potential customer. The most obvious solution for this quandary would be to use a PPC specialist, utilising their [...]

How to guide - SEO your site!

How to guide – SEO your site!

SEO (Search Engine Optimisation) may appear, at first glance, to be a fairly straightforward process for a business to implement in its own right. Googles objective as a search engine is simple. Essentially, the search engines are trying to deliver the best pages with which to best answer the users search query; these pages should be not only relevant to the user but also authoritative. A search engine such as Google will measure a webpage’s relevance by analysing the page content [...]

Beginners Guide to successful SEO and PPC campaigns

Beginners Guide to successful SEO and PPC campaigns

How a company sees itself on the Internet rather than how their potential customers see them is one of the biggest hurdles in explaining how the effective use of SEO or PPC campaigns can impact on any business. Practically speaking this means, in effect, that the actual search terms being used by potential customers whilst searching online are very different from the search terms that the business itself believes people are searching for. This is often a source of conflict [...]