Google SERPs

How to stand out in Google SERPs

Ever since Google decided to get rid of right hand side ads, the SERP (Search Engine Results Page) has become more competitive. Not much of a big deal for those running PPC campaigns, but if not you need to work even harder to rank organically. And even if you do manage to squeeze yourself between the top and bottom ads, you will still need to grab the audience’s attention in order to attract a click. When all links look exactly [...]

The top PPC mistakes

The top PPC mistakes that your business should never make!

Pay Per Click (PPC) advertising is an area of business marketing that seems to be rapidly evolving. There are frequent updates and features that promise to give us everything we need to make our business a success. However, as great as it is to have advanced marketing tools with lots of new features at your fingertips, you can never use them to their full potential if you can’t get to grips with the basics. This is more important than ever [...]

Google Performance Summit

All the AdWords and Analytics announcements at Google Performance Summit

On 24th May 2016, the annual Google Performance Summit took place, which revealed the AdWords and Analytics product roadmap for the coming year. As many expected, a number of changes relating to ad formats and bidding options were introduced, due in large part to the meteoric rise of mobile. What’s more, Google also went into detail about the sheer size and scale of search, which is evolving at an astonishing rate. But because so many subjects were covered at the [...]

Instagram for Business account

Instagram for Business account shares tips and case studies

On account of the fact that Instagram has 300 million active monthly users who share an average of 70 million photos per day, it is perhaps no surprise that more and more businesses are targeting the image-sharing app as their latest social media priority. In addition to its self-serve advertising platform, which was recently made available to all users, Instagram has now launched a dedicated business account to help brands make the most of the network. Aptly titled @instagramforbusiness, this account [...]

More than half of all Google searches come from mobile

More than half of all Google searches come from mobile

Along with several changes to its search algorithm, Google has also been releasing more and more smartphone-orientated products over the past few years for one main reason - the increasing influence of mobile users online. It is no secret that the power and popularity of desktop has continued to dwindle, but at the Code/Mobile conference in October, a senior member of Google’s staff revealed the sheer scale of mobile users’ search footprint. Amit Singhal, senior vice president of Google Search, said [...]

Five alternative authentication methods other than passwords

Five alternative authentication methods other than passwords

Owing to the countless cyber attacks that have targeted multi-national corporations over the past couple of years, more and more businesses are stepping up their web security defences. But while operating system updates and anti-virus software can increase protection against online offenders, the humble password remains a big vulnerability. In fact, a study by research firm Gartner reveals that 95 per cent of all web app attacks make use of stolen passwords. As a result, it makes sense to explore [...]

ecommerce influencers

What do ecommerce influencers have to say about customer contributions?

You might think that selling your goods and services over the Internet is as simple as setting up an e-commerce store and waiting for customers to make countless purchases. However, online users have a great deal of influence these days, possessing the power to make or break your e-commerce success. Therefore, it is increasingly important to engage with your audience, be it via content marketing, participatory commerce, social media interactions, or crowd sourced product ideas. But how else can you [...]

Google launches new Resizer tool to help designers pick the right UI

Google launches new Resizer tool to help designers pick the right UI

Thanks to the rapid rate at which technology advances and the emergence of connectivity trends such as the Internet of Things, web designers face an increasingly tough task. They must now create seamless online experiences that work on standard-size computer screens as well as any other web-enabled device. But to help out, Google has developed something it calls Resizer, an interactive viewer “to see and test how digital products respond to material design breakpoints across desktop, mobile, and tablet.” A closer [...]


Vurb now Usurps Google with New Funding

For many years now, the search engine world has been a bit of a closed ‘one stop’ shop. Outside of the dominant Google, very few people will actually go anywhere else. Unless you personally have strong moral issues with Google or have been trying to avoid the “in” things to use online, you will no doubt use Google to search online. However, Google might actually get a little competition in the future, in the form of the new upstart [...]

Will Ello be the next major social network?

Will Ello be the next major social network?

Even though the current crop of social networks provide plenty opportunities to target consumers, communicate with customers and improve conversions, some businesses have become disillusioned with increasingly restrictive and expensive communities. With sites including Facebook making high-levels of organic reach a lot harder to achieve, it seems like the best way to target relevant users is by paying for promotion and advertising. However, a new social sphere is causing quite a stir and it has appeared from out of nowhere. [...]