News

Google search

The biggest Google search algorithm updates of 2016

2017 had barely begun before Google revealed its plan to start issuing penalties to mobile pages that featured “intrusive” interstitials was fully operational. However, it was last year’s algorithm updates that gave the most significant indications as to where the world of SEO could be heading. And because search engines are known for slow and incremental implementation, marketers won’t know how their techniques and tactics will be affected until now. So, here’s our expert SEO run down of Google’s biggest [...]

content tips

Tips on content curation for social media and email marketing

Seeing as over three million blog posts are published every day, there is a good chance your content will get lost in today’s expansive online world. What’s more, the topics or themes you are writing about could have been covered time and time again already. However, this is not a bad thing, as content curation can help you save a great deal of time and effort while still boosting brand exposure, improving SEO efforts, establishing trust, and increasing audience engagement. [...]

Desktop Search

Worldwide mobile and tablet internet usage overtakes desktop for first time ever

For the first time ever, worldwide mobile and tablet internet usage has overtaken desktop. According to independent web analytics company StatCounter, this landmark occurred in October when mobile and tablet devices accounted for 51.3 per cent of internet usage compared to 48.7 per cent by desktop. In response, Aodhan Cullen, CEO of StatCounter, issued a warning to businesses that aren’t prioritising mobile to recognise this now dominant demographic. “This should be a wake up call especially for small businesses, sole traders [...]

Twitter Focus

Twitter’s Direct Message update focuses on customer service

With 317 million users and more than half a billion tweets being sent daily, you would think things are going well for Twitter. But after struggling to attract investors in a very public auction, the network’s valuation and reputation has continued to slide. To arrest this downturn, Twitter has played to its strengths and introduced two new Direct Message features, which will undoubtedly boost the customer service efforts of brands using the network. Twitter’s customer service focus For quite some time now, [...]

Google SERPs

How to stand out in Google SERPs

Ever since Google decided to get rid of right hand side ads, the SERP (Search Engine Results Page) has become more competitive. Not much of a big deal for those running PPC campaigns, but if not you need to work even harder to rank organically. And even if you do manage to squeeze yourself between the top and bottom ads, you will still need to grab the audience’s attention in order to attract a click. When all links look exactly [...]

The top PPC mistakes

The top PPC mistakes that your business should never make!

Pay Per Click (PPC) advertising is an area of business marketing that seems to be rapidly evolving. There are frequent updates and features that promise to give us everything we need to make our business a success. However, as great as it is to have advanced marketing tools with lots of new features at your fingertips, you can never use them to their full potential if you can’t get to grips with the basics. This is more important than ever [...]

Google Performance Summit

All the AdWords and Analytics announcements at Google Performance Summit

On 24th May 2016, the annual Google Performance Summit took place, which revealed the AdWords and Analytics product roadmap for the coming year. As many expected, a number of changes relating to ad formats and bidding options were introduced, due in large part to the meteoric rise of mobile. What’s more, Google also went into detail about the sheer size and scale of search, which is evolving at an astonishing rate. But because so many subjects were covered at the [...]

Instagram for Business account

Instagram for Business account shares tips and case studies

On account of the fact that Instagram has 300 million active monthly users who share an average of 70 million photos per day, it is perhaps no surprise that more and more businesses are targeting the image-sharing app as their latest social media priority. In addition to its self-serve advertising platform, which was recently made available to all users, Instagram has now launched a dedicated business account to help brands make the most of the network. Aptly titled @instagramforbusiness, this account [...]

More than half of all Google searches come from mobile

More than half of all Google searches come from mobile

Along with several changes to its search algorithm, Google has also been releasing more and more smartphone-orientated products over the past few years for one main reason - the increasing influence of mobile users online. It is no secret that the power and popularity of desktop has continued to dwindle, but at the Code/Mobile conference in October, a senior member of Google’s staff revealed the sheer scale of mobile users’ search footprint. Amit Singhal, senior vice president of Google Search, said [...]

Five alternative authentication methods other than passwords

Five alternative authentication methods other than passwords

Owing to the countless cyber attacks that have targeted multi-national corporations over the past couple of years, more and more businesses are stepping up their web security defences. But while operating system updates and anti-virus software can increase protection against online offenders, the humble password remains a big vulnerability. In fact, a study by research firm Gartner reveals that 95 per cent of all web app attacks make use of stolen passwords. As a result, it makes sense to explore [...]