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What you need to know about Google Attribution

Of all the announcements that were revealed during Google Marketing Next in San Francisco at the end of May,... read more

How social media signals can help your SEO efforts

Despite the fact that Google has repeatedly said social signals aren’t a direct ranking factor, they can still help... read more

Top 10 SEO mistakes to avoid with WordPress

It isn’t an exaggeration to say that WordPress powers the internet, as more than one in four websites are... read more

The latest updates from the world of social media

Recently, it seems as though the biggest names in social media have simply been sharing (or in some cases... read more

8 enduring tips and tricks for keyword research

In many respects, keyword research is a critical marketing activity, as it can dictate everything from writing blog posts... read more

How to overcome Google’s recent ‘Fred’ algorithm update

In early March 2017, Google unleashed yet another algorithm update, which is being referred to as ‘Fred’ by industry... read more

The biggest Google search algorithm updates of 2016

2017 had barely begun before Google revealed its plan to start issuing penalties to mobile pages that featured “intrusive”... read more

Tips on content curation for social media and email marketing

Seeing as over three million blog posts are published every day, there is a good chance your content will... read more


Timeline

June 2017

Google Attribution

What you need to know about Google Attribution

Of all the announcements that were revealed during Google Marketing Next in San Francisco at the end of May, the release of Google Attribution was perhaps the most significant. This free-of-charge solution gives users the ability to collect and collate data from Analytics, AdWords, and DoubleClick Search to give a  more holistic view of conversion actions across various channels and devices for better attribution modelling and bidding information. Here is everything you need to know about what Google Attribution does and [...]

SEO Social Signals

How social media signals can help your SEO efforts

Despite the fact that Google has repeatedly said social signals aren’t a direct ranking factor, they can still help with your SEO efforts. Essentially, if you create high quality content that is popular on social media, people will like it and link to it, which in turn can boost your ranking. In its 2016 Rebooting Ranking Factors White Paper, Searchmetrics said the following: “The correlation between social signals and ranking position is extremely high… The top-ranked websites in Google’s rankings displays [...]


Grid

Google Attribution

What you need to know about Google Attribution

Of all the announcements that were revealed during Google Marketing Next in San Francisco at the end of May, the release of Google Attribution was perhaps the most significant. This free-of-charge solution gives users the ability to collect and collate data from Analytics, AdWords, and DoubleClick Search to give a  more holistic view of conversion actions across various channels and devices for better attribution modelling and bidding information. Here is everything you need to know about what Google Attribution does and [...]

SEO Social Signals

How social media signals can help your SEO efforts

Despite the fact that Google has repeatedly said social signals aren’t a direct ranking factor, they can still help with your SEO efforts. Essentially, if you create high quality content that is popular on social media, people will like it and link to it, which in turn can boost your ranking. In its 2016 Rebooting Ranking Factors White Paper, Searchmetrics said the following: “The correlation between social signals and ranking position is extremely high… The top-ranked websites in Google’s rankings displays [...]

SEO WordPress

Top 10 SEO mistakes to avoid with WordPress

It isn’t an exaggeration to say that WordPress powers the internet, as more than one in four websites are built using its easy templates and effortless dashboard. What’s more, it is one of the best platform’s for boosting your Google ranking with SEO tools and techniques too. However, that doesn’t mean to say every website built with WordPress will automatically achieve a favourable position on the SERPs. Several webmasters will make a few fatal mistakes when setting up their site, [...]


Medium

Google Attribution

What you need to know about Google Attribution

Of all the announcements that were revealed during Google Marketing Next in San Francisco at the end of May, the release of Google Attribution was perhaps the most significant. This free-of-charge solution gives users the ability to collect and collate data from Analytics, AdWords, and DoubleClick Search to give a  more holistic view of conversion actions across various channels and devices for better attribution modelling and bidding information. Here is everything you need to know about what Google Attribution does and [...]

SEO Social Signals

How social media signals can help your SEO efforts

Despite the fact that Google has repeatedly said social signals aren’t a direct ranking factor, they can still help with your SEO efforts. Essentially, if you create high quality content that is popular on social media, people will like it and link to it, which in turn can boost your ranking. In its 2016 Rebooting Ranking Factors White Paper, Searchmetrics said the following: “The correlation between social signals and ranking position is extremely high… The top-ranked websites in Google’s rankings displays [...]


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