Social Media

content tips

Tips on content curation for social media and email marketing

Seeing as over three million blog posts are published every day, there is a good chance your content will get lost in today’s expansive online world. What’s more, the topics or themes you are writing about could have been covered time and time again already. However, this is not a bad thing, as content curation can help you save a great deal of time and effort while still boosting brand exposure, improving SEO efforts, establishing trust, and increasing audience engagement. [...]

Twitter Focus

Twitter’s Direct Message update focuses on customer service

With 317 million users and more than half a billion tweets being sent daily, you would think things are going well for Twitter. But after struggling to attract investors in a very public auction, the network’s valuation and reputation has continued to slide. To arrest this downturn, Twitter has played to its strengths and introduced two new Direct Message features, which will undoubtedly boost the customer service efforts of brands using the network. Twitter’s customer service focus For quite some time now, [...]

Instagram for Business account

Instagram for Business account shares tips and case studies

On account of the fact that Instagram has 300 million active monthly users who share an average of 70 million photos per day, it is perhaps no surprise that more and more businesses are targeting the image-sharing app as their latest social media priority. In addition to its self-serve advertising platform, which was recently made available to all users, Instagram has now launched a dedicated business account to help brands make the most of the network. Aptly titled @instagramforbusiness, this account [...]

Will Ello be the next major social network?

Will Ello be the next major social network?

Even though the current crop of social networks provide plenty opportunities to target consumers, communicate with customers and improve conversions, some businesses have become disillusioned with increasingly restrictive and expensive communities. With sites including Facebook making high-levels of organic reach a lot harder to achieve, it seems like the best way to target relevant users is by paying for promotion and advertising. However, a new social sphere is causing quite a stir and it has appeared from out of nowhere. [...]

Facebook extends Audience Network availability

Facebook extends Audience Network availability

After its initial introduction in April 2014, Facebook’s Audience Network has now been formally launched and extended to more developers and publishers. The service, which has been optimised to improve performance over the past few months, helps businesses monetise their mobile apps by showing Facebook ads to their audience. The Audience Network is simply a tool to connect smartphone and tablets apps to the 1.5 million active advertisers currently using the social network. Proven success In an attempt to get more publishers [...]

Pinterest targets business users with latest updates

Pinterest targets business users with latest updates

There are several statistics out there to suggest Pinterest should be a social media priority for every business. According to Wayfair, shoppers referred by Pinterest are 10 per cent more likely to make a purchase than those who arrive from other networks like Facebook and Twitter. What’s more, they spend 10 per cent more on average too. And it seems like Pinterest is fully aware of its power and potential, as two recent updates are targeted specifically at businesses that [...]

Google Authorship – How and why did rich snippets disappear?

Google Authorship – How and why did rich snippets disappear?

For the past three years, SEO experts and content marketing connoisseurs have waxed lyrical about the importance of Google Authorship in search results. However at the end of August, John Mueller of Google’s Webmaster Tools said that it would stop showing this information because it wasn’t “as useful to our users as we’d hoped.” But was Google’s Authorship program worth it? How did it all come about? Why did Google decide to end it and what did it achieve? Here’s [...]

Alternative types of content you shouldn’t ignore

Alternative types of content you shouldn’t ignore

With high quality content, you can enhance search engine visibility, attract customers to your website and increase those all important conversions. However, it also gives you the opportunity to establish your brand’s identify, build online reputations and become an industry influencer. A regularly updated company blog gives you the best chance of achieving these initial objectives, but there are several types of alternative content that can accomplish the rest. In addition to more written word content such as white papers [...]

Top 10 mistakes you should avoid on social media

Top 10 mistakes you should avoid on social media

Social media gives any business the opportunity to interact with customers, promote products and increase audience engagement. But it only takes one hasty status update or an ill-advised image to tarnish your brand’s reputation online. Therefore, make sure you never make the following mistakes on your preferred networks or you could be facing a social media backlash. 1. Posting in a hurry and not thinking twice Time is of the essence on social media and if you don’t post an important update [...]

Which social network is best for your business?

Which social network is best for your business?

Regardless of your business’s size, sector or standing, having some sort of social media presence is absolutely crucial. Along with the ability to reach out to consumers, these platforms and channels can also be incredible marketing tools too. Social networks reach 8 out of 10 Internet users and account for 23 per cent of all time spent online. What’s more, 74 per cent of marketers saw an increase in website traffic after spending just 6 hours per week on social [...]