SEO

Google search

The biggest Google search algorithm updates of 2016

2017 had barely begun before Google revealed its plan to start issuing penalties to mobile pages that featured “intrusive” interstitials was fully operational. However, it was last year’s algorithm updates that gave the most significant indications as to where the world of SEO could be heading. And because search engines are known for slow and incremental implementation, marketers won’t know how their techniques and tactics will be affected until now. So, here’s our expert SEO run down of Google’s biggest [...]

Desktop Search

Worldwide mobile and tablet internet usage overtakes desktop for first time ever

For the first time ever, worldwide mobile and tablet internet usage has overtaken desktop. According to independent web analytics company StatCounter, this landmark occurred in October when mobile and tablet devices accounted for 51.3 per cent of internet usage compared to 48.7 per cent by desktop. In response, Aodhan Cullen, CEO of StatCounter, issued a warning to businesses that aren’t prioritising mobile to recognise this now dominant demographic. “This should be a wake up call especially for small businesses, sole traders [...]

Google SERPs

How to stand out in Google SERPs

Ever since Google decided to get rid of right hand side ads, the SERP (Search Engine Results Page) has become more competitive. Not much of a big deal for those running PPC campaigns, but if not you need to work even harder to rank organically. And even if you do manage to squeeze yourself between the top and bottom ads, you will still need to grab the audience’s attention in order to attract a click. When all links look exactly [...]

Google Performance Summit

All the AdWords and Analytics announcements at Google Performance Summit

On 24th May 2016, the annual Google Performance Summit took place, which revealed the AdWords and Analytics product roadmap for the coming year. As many expected, a number of changes relating to ad formats and bidding options were introduced, due in large part to the meteoric rise of mobile. What’s more, Google also went into detail about the sheer size and scale of search, which is evolving at an astonishing rate. But because so many subjects were covered at the [...]

More than half of all Google searches come from mobile

More than half of all Google searches come from mobile

Along with several changes to its search algorithm, Google has also been releasing more and more smartphone-orientated products over the past few years for one main reason - the increasing influence of mobile users online. It is no secret that the power and popularity of desktop has continued to dwindle, but at the Code/Mobile conference in October, a senior member of Google’s staff revealed the sheer scale of mobile users’ search footprint. Amit Singhal, senior vice president of Google Search, said [...]

Vurb

Vurb now Usurps Google with New Funding

For many years now, the search engine world has been a bit of a closed ‘one stop’ shop. Outside of the dominant Google, very few people will actually go anywhere else. Unless you personally have strong moral issues with Google or have been trying to avoid the “in” things to use online, you will no doubt use Google to search online. However, Google might actually get a little competition in the future, in the form of the new upstart [...]

Mobile Search Apple Watch

Will Apple Watch change the face of local search?

There is always an abundance of anticipation and expectation surrounding Apple launch events, but its most recent unveiling was a little bit different. In what was the Cupertino-based company’s first new product release since the iPad in 2010, Apple introduced a wearable piece of tech that has got a lot of people talking, especially the world of marketing. Mobile developers might be more concerned with the bigger and better iPhones that also received their international debut, but several digital marketers [...]

Reasons why your website might not be achieving many conversions

Reasons why your website might not be achieving many conversions

There are an abundance of different ways to publicise, promote and market your business, but at the end of the day everybody’s intentions are essentially the same - to achieve conversions and ultimately sales. However, several campaigns fail to improve these bottom line figures with owners and entrepreneurs scratching their heads not knowing why. The main reason for this is that too much emphasis is placed on the end goal while other stages of the sales funnel are completely forgotten [...]

Google confirms Penguin 3.0 roll out is complete

Google confirms Penguin 3.0 roll out is complete

Google has confirmed that Penguin 3.0 has been released and implemented, which is its first major algorithm update in over a year. Although the search engine giant had previously said to expect the long-awaited upgrade at some point in October, it began rolling out on Friday 17th. Penguin 3.0 details Even though the intrinsic details of Penguin 3.0 are not yet known, this latest algorithm overhaul will target spammy sites, in particular those that are in violation of Google’s linking guidelines. As [...]

Landing pages – Everything you need to know

The pages on your company website can exist for many reasons. They are there to showcase the brand, sell goods or services, publish news and announcements, educate visitors or customers and build your online presence. But in additional to all these obvious and easy to navigate pages, there are bound to be a few others lurking in the background, which have an ulterior motive. These are known as landing pages. What are landing pages? Typically, a landing page is set apart [...]