eCommerce

Google’s recent ‘Fred’ algorithm update

How to overcome Google’s recent ‘Fred’ algorithm update

In early March 2017, Google unleashed yet another algorithm update, which is being referred to as ‘Fred’ by industry search experts. According to G-Squared Interactive, some sites lost 50-60 per cent of their Google organic traffic in the immediate aftermath of the rollout, while others enjoyed an unexpected spike. As you can imagine, this has caused a fair bit of controversy, with several webmasters unhappy that Google gave no indication of a change until its official confirmation. However, this is [...]

ecommerce influencers

What do ecommerce influencers have to say about customer contributions?

You might think that selling your goods and services over the Internet is as simple as setting up an e-commerce store and waiting for customers to make countless purchases. However, online users have a great deal of influence these days, possessing the power to make or break your e-commerce success. Therefore, it is increasingly important to engage with your audience, be it via content marketing, participatory commerce, social media interactions, or crowd sourced product ideas. But how else can you [...]