Business

content tips

Tips on content curation for social media and email marketing

Seeing as over three million blog posts are published every day, there is a good chance your content will get lost in today’s expansive online world. What’s more, the topics or themes you are writing about could have been covered time and time again already. However, this is not a bad thing, as content curation can help you save a great deal of time and effort while still boosting brand exposure, improving SEO efforts, establishing trust, and increasing audience engagement. [...]

Desktop Search

Worldwide mobile and tablet internet usage overtakes desktop for first time ever

For the first time ever, worldwide mobile and tablet internet usage has overtaken desktop. According to independent web analytics company StatCounter, this landmark occurred in October when mobile and tablet devices accounted for 51.3 per cent of internet usage compared to 48.7 per cent by desktop. In response, Aodhan Cullen, CEO of StatCounter, issued a warning to businesses that aren’t prioritising mobile to recognise this now dominant demographic. “This should be a wake up call especially for small businesses, sole traders [...]

Twitter Focus

Twitter’s Direct Message update focuses on customer service

With 317 million users and more than half a billion tweets being sent daily, you would think things are going well for Twitter. But after struggling to attract investors in a very public auction, the network’s valuation and reputation has continued to slide. To arrest this downturn, Twitter has played to its strengths and introduced two new Direct Message features, which will undoubtedly boost the customer service efforts of brands using the network. Twitter’s customer service focus For quite some time now, [...]

Five alternative authentication methods other than passwords

Five alternative authentication methods other than passwords

Owing to the countless cyber attacks that have targeted multi-national corporations over the past couple of years, more and more businesses are stepping up their web security defences. But while operating system updates and anti-virus software can increase protection against online offenders, the humble password remains a big vulnerability. In fact, a study by research firm Gartner reveals that 95 per cent of all web app attacks make use of stolen passwords. As a result, it makes sense to explore [...]