Brand

Google Attribution

What you need to know about Google Attribution

Of all the announcements that were revealed during Google Marketing Next in San Francisco at the end of May, the release of Google Attribution was perhaps the most significant. This free-of-charge solution gives users the ability to collect and collate data from Analytics, AdWords, and DoubleClick Search to give a  more holistic view of conversion actions across various channels and devices for better attribution modelling and bidding information. Here is everything you need to know about what Google Attribution does and [...]

SEO Social Signals

How social media signals can help your SEO efforts

Despite the fact that Google has repeatedly said social signals aren’t a direct ranking factor, they can still help with your SEO efforts. Essentially, if you create high quality content that is popular on social media, people will like it and link to it, which in turn can boost your ranking. In its 2016 Rebooting Ranking Factors White Paper, Searchmetrics said the following: “The correlation between social signals and ranking position is extremely high… The top-ranked websites in Google’s rankings displays [...]

The latest updates from the world of social media

The latest updates from the world of social media

Recently, it seems as though the biggest names in social media have simply been sharing (or in some cases stealing) each other’s ideas and features. For example, take a look at this article over at Recode to see the similarities and differences between the recent ‘innovations’ of the major networks. Even so, this doesn’t mean to say that today’s social media landscape is slowing down or becoming stale. Nearly every month you can be guaranteed that at least one platform [...]

Google’s recent ‘Fred’ algorithm update

How to overcome Google’s recent ‘Fred’ algorithm update

In early March 2017, Google unleashed yet another algorithm update, which is being referred to as ‘Fred’ by industry search experts. According to G-Squared Interactive, some sites lost 50-60 per cent of their Google organic traffic in the immediate aftermath of the rollout, while others enjoyed an unexpected spike. As you can imagine, this has caused a fair bit of controversy, with several webmasters unhappy that Google gave no indication of a change until its official confirmation. However, this is [...]

content tips

Tips on content curation for social media and email marketing

Seeing as over three million blog posts are published every day, there is a good chance your content will get lost in today’s expansive online world. What’s more, the topics or themes you are writing about could have been covered time and time again already. However, this is not a bad thing, as content curation can help you save a great deal of time and effort while still boosting brand exposure, improving SEO efforts, establishing trust, and increasing audience engagement. [...]

Desktop Search

Worldwide mobile and tablet internet usage overtakes desktop for first time ever

For the first time ever, worldwide mobile and tablet internet usage has overtaken desktop. According to independent web analytics company StatCounter, this landmark occurred in October when mobile and tablet devices accounted for 51.3 per cent of internet usage compared to 48.7 per cent by desktop. In response, Aodhan Cullen, CEO of StatCounter, issued a warning to businesses that aren’t prioritising mobile to recognise this now dominant demographic. “This should be a wake up call especially for small businesses, sole traders [...]

Instagram for Business account

Instagram for Business account shares tips and case studies

On account of the fact that Instagram has 300 million active monthly users who share an average of 70 million photos per day, it is perhaps no surprise that more and more businesses are targeting the image-sharing app as their latest social media priority. In addition to its self-serve advertising platform, which was recently made available to all users, Instagram has now launched a dedicated business account to help brands make the most of the network. Aptly titled @instagramforbusiness, this account [...]

Reasons why your website might not be achieving many conversions

Reasons why your website might not be achieving many conversions

There are an abundance of different ways to publicise, promote and market your business, but at the end of the day everybody’s intentions are essentially the same - to achieve conversions and ultimately sales. However, several campaigns fail to improve these bottom line figures with owners and entrepreneurs scratching their heads not knowing why. The main reason for this is that too much emphasis is placed on the end goal while other stages of the sales funnel are completely forgotten [...]

How to compose and structure a content strategy

How to compose and structure a content strategy

Behind every captivating blog post, factual infographic or entertaining video will be a coherent and comprehensive content strategy. Coming up with a definitive and distinct plan is crucial, as simply creating a piece of content and publishing it on your website won’t suffice in this highly competitive and connected world. The way in which Internet users are discovering, viewing, experiencing and sharing content is changing all the time. This has called for a more versatile, resourceful and multifaceted approach from [...]

Top 10 mistakes you should avoid on social media

Top 10 mistakes you should avoid on social media

Social media gives any business the opportunity to interact with customers, promote products and increase audience engagement. But it only takes one hasty status update or an ill-advised image to tarnish your brand’s reputation online. Therefore, make sure you never make the following mistakes on your preferred networks or you could be facing a social media backlash. 1. Posting in a hurry and not thinking twice Time is of the essence on social media and if you don’t post an important update [...]