Brand

content tips

Tips on content curation for social media and email marketing

Seeing as over three million blog posts are published every day, there is a good chance your content will get lost in today’s expansive online world. What’s more, the topics or themes you are writing about could have been covered time and time again already. However, this is not a bad thing, as content curation can help you save a great deal of time and effort while still boosting brand exposure, improving SEO efforts, establishing trust, and increasing audience engagement. [...]

Desktop Search

Worldwide mobile and tablet internet usage overtakes desktop for first time ever

For the first time ever, worldwide mobile and tablet internet usage has overtaken desktop. According to independent web analytics company StatCounter, this landmark occurred in October when mobile and tablet devices accounted for 51.3 per cent of internet usage compared to 48.7 per cent by desktop. In response, Aodhan Cullen, CEO of StatCounter, issued a warning to businesses that aren’t prioritising mobile to recognise this now dominant demographic. “This should be a wake up call especially for small businesses, sole traders [...]

Instagram for Business account

Instagram for Business account shares tips and case studies

On account of the fact that Instagram has 300 million active monthly users who share an average of 70 million photos per day, it is perhaps no surprise that more and more businesses are targeting the image-sharing app as their latest social media priority. In addition to its self-serve advertising platform, which was recently made available to all users, Instagram has now launched a dedicated business account to help brands make the most of the network. Aptly titled @instagramforbusiness, this account [...]

Reasons why your website might not be achieving many conversions

Reasons why your website might not be achieving many conversions

There are an abundance of different ways to publicise, promote and market your business, but at the end of the day everybody’s intentions are essentially the same - to achieve conversions and ultimately sales. However, several campaigns fail to improve these bottom line figures with owners and entrepreneurs scratching their heads not knowing why. The main reason for this is that too much emphasis is placed on the end goal while other stages of the sales funnel are completely forgotten [...]

How to compose and structure a content strategy

How to compose and structure a content strategy

Behind every captivating blog post, factual infographic or entertaining video will be a coherent and comprehensive content strategy. Coming up with a definitive and distinct plan is crucial, as simply creating a piece of content and publishing it on your website won’t suffice in this highly competitive and connected world. The way in which Internet users are discovering, viewing, experiencing and sharing content is changing all the time. This has called for a more versatile, resourceful and multifaceted approach from [...]

Top 10 mistakes you should avoid on social media

Top 10 mistakes you should avoid on social media

Social media gives any business the opportunity to interact with customers, promote products and increase audience engagement. But it only takes one hasty status update or an ill-advised image to tarnish your brand’s reputation online. Therefore, make sure you never make the following mistakes on your preferred networks or you could be facing a social media backlash. 1. Posting in a hurry and not thinking twice Time is of the essence on social media and if you don’t post an important update [...]

How to combine content marketing campaigns with SEO techniques

How to combine content marketing campaigns with SEO techniques

According to the Custom Content Council, a whopping $43.9bn was spent on the production and distribution of custom content in the US last year. In fact, of the average marketing, advertising and communications budget, 39 per cent was allocated to content marketing alone. Although research took all forms of media into account, including print, electronic and other, it is clear that this marketing approach is primary concern for brands and businesses wanting to increase online exposure and visibility. However, other forms [...]

How to guide - SEO your site!

LinkedIn tips and tricks – Get the most out of your company page

Even though it is quite tempting to focus all your social media marketing efforts on Facebook and Twitter, there are an abundance of other networks that are potentially just as powerful. Creative companies usually benefit from sharing photos on Instagram while lifestyle brands often prosper on YouTube. But there are numerous opportunities to be had for any business on the world’s largest network of professionals – LinkedIn. Currently, over 275 million people have a LinkedIn account and two new members sign [...]

The increasing importance of visual content marketing

The increasing importance of visual content marketing

It is fair to say that content marketing is primarily concerned with the written word. By creating some highly targeted and unique copy, any business can build brand awareness, enhance search engine visibility and increase website conversions. From corporate blogs and feature articles to white papers and case studies, content marketing takes a number of different forms. But in recent years, this ever-present online technique has gradually evolved and moved with the times. More emphasis has been placed on quality rather [...]