Author - seoandwebdesigns

Instagram for Business account

Instagram for Business account shares tips and case studies

On account of the fact that Instagram has 300 million active monthly users who share an average of 70 million photos per day, it is perhaps no surprise that more and more businesses are targeting the image-sharing app as their latest social media priority. In addition to its self-serve advertising platform, which was recently made available to all users, Instagram has now launched a dedicated business account to help brands make the most of the network. Aptly titled @instagramforbusiness, this account [...]

More than half of all Google searches come from mobile

More than half of all Google searches come from mobile

Along with several changes to its search algorithm, Google has also been releasing more and more smartphone-orientated products over the past few years for one main reason - the increasing influence of mobile users online. It is no secret that the power and popularity of desktop has continued to dwindle, but at the Code/Mobile conference in October, a senior member of Google’s staff revealed the sheer scale of mobile users’ search footprint. Amit Singhal, senior vice president of Google Search, said [...]

Five alternative authentication methods other than passwords

Five alternative authentication methods other than passwords

Owing to the countless cyber attacks that have targeted multi-national corporations over the past couple of years, more and more businesses are stepping up their web security defences. But while operating system updates and anti-virus software can increase protection against online offenders, the humble password remains a big vulnerability. In fact, a study by research firm Gartner reveals that 95 per cent of all web app attacks make use of stolen passwords. As a result, it makes sense to explore [...]

ecommerce influencers

What do ecommerce influencers have to say about customer contributions?

You might think that selling your goods and services over the Internet is as simple as setting up an e-commerce store and waiting for customers to make countless purchases. However, online users have a great deal of influence these days, possessing the power to make or break your e-commerce success. Therefore, it is increasingly important to engage with your audience, be it via content marketing, participatory commerce, social media interactions, or crowd sourced product ideas. But how else can you [...]

Google launches new Resizer tool to help designers pick the right UI

Google launches new Resizer tool to help designers pick the right UI

Thanks to the rapid rate at which technology advances and the emergence of connectivity trends such as the Internet of Things, web designers face an increasingly tough task. They must now create seamless online experiences that work on standard-size computer screens as well as any other web-enabled device. But to help out, Google has developed something it calls Resizer, an interactive viewer “to see and test how digital products respond to material design breakpoints across desktop, mobile, and tablet.” A closer [...]

Vurb

Vurb now Usurps Google with New Funding

For many years now, the search engine world has been a bit of a closed ‘one stop’ shop. Outside of the dominant Google, very few people will actually go anywhere else. Unless you personally have strong moral issues with Google or have been trying to avoid the “in” things to use online, you will no doubt use Google to search online. However, Google might actually get a little competition in the future, in the form of the new upstart [...]

Will Ello be the next major social network?

Will Ello be the next major social network?

Even though the current crop of social networks provide plenty opportunities to target consumers, communicate with customers and improve conversions, some businesses have become disillusioned with increasingly restrictive and expensive communities. With sites including Facebook making high-levels of organic reach a lot harder to achieve, it seems like the best way to target relevant users is by paying for promotion and advertising. However, a new social sphere is causing quite a stir and it has appeared from out of nowhere. [...]

Facebook extends Audience Network availability

Facebook extends Audience Network availability

After its initial introduction in April 2014, Facebook’s Audience Network has now been formally launched and extended to more developers and publishers. The service, which has been optimised to improve performance over the past few months, helps businesses monetise their mobile apps by showing Facebook ads to their audience. The Audience Network is simply a tool to connect smartphone and tablets apps to the 1.5 million active advertisers currently using the social network. Proven success In an attempt to get more publishers [...]

Mobile Search Apple Watch

Will Apple Watch change the face of local search?

There is always an abundance of anticipation and expectation surrounding Apple launch events, but its most recent unveiling was a little bit different. In what was the Cupertino-based company’s first new product release since the iPad in 2010, Apple introduced a wearable piece of tech that has got a lot of people talking, especially the world of marketing. Mobile developers might be more concerned with the bigger and better iPhones that also received their international debut, but several digital marketers [...]

Reasons why your website might not be achieving many conversions

Reasons why your website might not be achieving many conversions

There are an abundance of different ways to publicise, promote and market your business, but at the end of the day everybody’s intentions are essentially the same - to achieve conversions and ultimately sales. However, several campaigns fail to improve these bottom line figures with owners and entrepreneurs scratching their heads not knowing why. The main reason for this is that too much emphasis is placed on the end goal while other stages of the sales funnel are completely forgotten [...]